An Evening of Art and Music Benefitting Adopt The Arts Foundation
Slated for February 29th Leap Year Day 2024, Metamorphose is a one night only Art Show and intimate Performance taking place at Matt Sorum’s newly launched GoodNoise Studios in Palm Springs, featuring a Concert by a world renowned Musical Icon and large format Fine Art Photographic Prints by Award-winning Photographer Mark Maryanovich.
All proceeds from the Metamorphose Print sales are donated directly to Adopt The Arts, advancing their mission to provide art and music classes to K-5th grade students during the school day, raise awareness about the funding for art education across the country, and build partnerships to ensure that all students have a well-rounded education regardless of where they live or go to school.
Mark looks forward to creating an exclusive Series of Fine Art Photographs that embody the core calling of Adopt The Arts: Images created by photographing a variety of accomplished Musical Artists – these traditional Portraits are then interlaced with Images in their inverted form, using the Lenticular process to produce Prints with an illusion of depth, and the ability to change or move from negative to positive as they are viewed from different angles.
The theme of this Series represents the inner workings of talent, a talent that is ideally nurtured as the Artist undergoes metamorphosis into a matured form.
Each Print is a 1 of 1 Limited Edition, hand signed and numbered by Mark Maryanovich on the Print back, and also hand signed by the Musical Artist.
All proceeds from the Metamorphose Print sales are donated directly to ATA, a tax-exempt public charity under section 501 (c) (3). The Adopt The Arts Foundation is able to impact the lives of thousands of children due to the generosity of their supporters.
In addition to raising funds to further ATA’s commitment to providing young minds with creative outlets, the purpose of this Event is to help raise awareness for Adopt The Arts by leaps and bounds during the Show’s pre-launch, launch and post launch phases, through a combined marketing plan involving traditional print, social media, local radio and television features.
Schedule: Project Milestones
Pre-Launch: January 1st to February 21st 2024
- Save The Date Show Announcement posted on all social media platforms
- Invites extended to our exclusive list of Adopt The Arts Foundation Friends and existing ATA supporters to ensure the Studio is at maximum capacity during the 4 hour evening Event
- Press releases issued, highlighting the Show’s noteworthiness and ideally securing features in publications such as LAPALME Magazine, Palm Springs Life Magazine, Desert Magazine and The LA Times, and on local news shows such as The Morning Show from NBC Palm Springs and KTLA Morning News
- Creation of the Metamorphose Fine Art Lenticular Photographic Print Series
- Weekly social media posts featuring Adopt The Arts student and teacher stories, interviews with the ATA Team, and details of the Show’s production and Fine Art Prints creation
Launch: February 22nd to February 29th 2024
- Daily social media posts leading up to the Show amplifying excitement and engagement
- Memorable moments during the Event are streamed live, featuring the photo backdrop exhibited at the main Studio
entrance showcasing our Sponsors logos
Post-Launch: March 1st to June 20th 2024
- Video highlights from the Show are edited together for social media posts across all platforms
- Statistics are complied on the amount of money raised from the Print sales and Adopt The Arts program outcomes are shared in the press and online
- Select merchandise designed by Mark Maryanovich and featuring the Metamorphose Print Series Images are available for purchase online, incorporating a Father’s Day promotion, with net proceeds from all Metamorphose product sales donated directly to Adopt The Arts
- Statistics are complied on the amount of money raised from the Metamorphose product sales and Adopt The Arts program outcomes are shared in the press and online
In essence, Metamorphose | An Evening of Art and Music to help raise awareness and support for Adopt The Arts Foundation provides an exciting vehicle to showcase our Sponsors’ commitment to championing ATA’s mission to bring together well-known artists, public figures, entrepreneurs, policy makers, and the general public to save the arts in America's public schools. More than an Art Show and Concert, Metamorphose is a rare Event that helps pave the way for a future ensuring the continued creation of Art, and thereby the connectedness of our universal humanity.
Adopt The Arts Foundation Co-Founder, Co-Executive Director Matt Sorum
Matt was born in Long Beach, California in the rock n' roll heyday of the 1960s. After watching the Beatles perform on the Ed Sullivan show he became entranced by Ringo Starr and knew from an early age that he wanted to be a drummer. The Beatles opened the door to Jimi Hendrix, Cream, and the Doors. At 14-years-old Matt was wailing with his band The Prophecy alongside the likes of Van Halen and Devo at the Whiskey-A-Go-Go and Crazy Horse West. Over the next few years, Sorum honed his chops in numerous session gigs with artists such as Shaun Cassidy, Belinda Carlisle, and King Solomon Burke, solidifying his reputation as a go-to studio drummer. Matt then joined the Cult, touring with Metallica and Aerosmith. In the summer of 1990 Duff McKagan and Slash of Guns n' Roses caught the tour-ending gig of that tour and were blown away by Sorum, inviting him to join Gn'R. After ten years with the band Matt turned his talents to behind the board, working with numerous artists and writing six movie soundtracks under the banner of Orange Curtain Records. Upon finishing a two year run with the Cult, Sorum, McKagan and Slash founded Velvet Revolver with Scott Weiland of Stone Temple Pilots.
A Grammy Award winning musician and Rock n' Roll Hall of Fame inductee, Sorum has made an everlasting impact on the world of music. Sorum continues to produce, make music, and tour with Billy Gibbons of ZZ Top and other musicians. Matt now devotes considerable time and energy to his philanthropic interests, and is
especially dedicated to fulfilling his role as Co-founder and Co-Executive Director of Adopt the Arts.
Adopt The Arts Foundation Founding Board Member Jane Lynch
Jane Lynch is the two-time Emmy winning host of Hollywood Game Night and an Emmy and Golden Globe winner for her portrayal of Sue Sylvester on Glee. She currently appears in on Amazon’s The Amazing Miss Maisel garnering her an Emmy win for her portrayal of Sophie Lennon. Lynch’s film credits include Wreck It Ralph I and II, The 40-Year-Old Virgin, Talladega Nights, Role Models, Julie & Julia, A Mighty Wind, Best In Show, and For Your Consideration.
She made her Broadway debut in the 2013 production of Annie, and soon thereafter embarked on a live concert tour, Two Lost Souls with Kate Flannery. Their Billboard Top 10 holiday album, A Swingin' Little Christmas is available from iTunes, Amazon and other outlets.
Friends of Adopt The Arts Foundation
The Friends of ATA include such world renowned Artists as Sheppard Fairey, Billy F Gibbons and Slash. The stature of these Members speaks to the true worthiness of the Adopt The Arts cause.
Los Angeles based Fine Art Photographer Mark Maryanovich
Award-winning photographer Mark Maryanovich has captured an impressive variety of artists including Chris Cornell, Billy F Gibbons, Bob Rock, Chad Kroeger, Elliott Smith and Henry Rollins. His photographs appear as album covers and artwork for companies such as Sony, Universal, EMI, Warner Chappell Music, and Mark has been nominated four times, and received two Canadian Country Music Awards for Recording Package of the Year.
Mark’s commercial clients include Gibson Guitars and Peavey Electronics, and his work has been published in Rolling Stone and Billboard magazines. Mark had the honor of providing the author photo for best selling biographer Robert Lacey's Model Woman: Eileen Ford and the Business of Beauty, and book cover images for the legendary Randy Bachman’s autobiography Vinyl Tap Stories, and Matt Sorum’s autobiography Double Talkin' Jive: True Rock 'N' Roll Stories from the Drummer of Guns N' Roses, The Cult and Velvet Revolver.
Mark has been recognized by the prestigious Photo Review magazine competition with his selection as a prominent entry, and by the California art community, with his placement as a finalist in the Images From A Glass Eye International Juried Photography Show, and honorable mention in the American Icon Art Competition. Because of his work in this genre, the esteemed Annenberg Space for Photography selected Mark to be part of their slideshow exhibition Country:
Portraits of an American Sound, which celebrates the pioneers, poets and icons of country music.
Mark’s images stand out from the masses with a unique quality, a quality created by a unique style of shooting; an experience that captures the raw essence and beauty of his subjects.
Currently, Mark is excited to be working on The ART of GIVING with Co~Creator Matt Sorum. Purely a project fueled by passion, The ART of GIVING exists to create awareness for the charitable causes championed by the world's most iconic artists.
“Not only is Mark Maryanovich one of the world’s premier photographers, he’s also compassionate and donates his time and talent to assist worthy causes.” Pepper Gomez, CEO and Founder Wake Up! Music Group
Adopt The Arts Foundation
Adopt the Arts launched in the spring of 2012, just as the school board was about to eliminate the entire budget for arts education in all of its 335 elementary schools. Although partial funding was maintained and art continues to be funded in various ways, the vast majority of LAUSD elementary school students are not receiving music or art at school. It is the mission of Adopt the Arts to provide music and art classes to all students, regardless of where they live or go to school. We are building a movement, one school at a time, by bringing together artists, musicians, donors, public officials, businesses, entrepreneurs and creatives from around the country.
The Metamorphose Team Members have combined forces to create an unforgettable, customized, one of a kind Event experience to help raise awareness and support for Adopt The Arts Foundation.
While raising funds for Adopt The Arts through the 1 of 1 Limited Edition hand-signed and numbered Fine Art Photographic Lenticular Prints sales provides the basis for this initiative, all involved firmly believe that creating an extraordinary Event that leaves a positive indelible mark on our attendees will provide the most benefit for both our Sponsors and ATA, long after the one night only Show has come to pass.
Social media posts are an important part of all event promotions, however, the Metamorphose Team clearly recognizes that compelling content of these posts is of utmost importance. Our Team realizes that the success of our Event is ultimately about the guest experience. How guests feel, what they will remember about the night, and moving them emotionally are the key elements around which our Event is designed.
Therefore, our focus is on creating an exceptional experience for our Show guests. The most valuable guest experience is a curated experience, one in which Guests feel valued and important. The intimate Performance provides the basis for this unforgettable experience, and this in turn creates a win for all involved, as the Event will live in our Guests’ minds for many years to come.
As they remember and share how much they enjoyed the evening and how valued they felt, these thoughts and posts will be inextricably linked with Adopt The Arts and our Show’s Sponsors.
Stories from students who have benefitted from ATA’s compelling mission to provide young minds with creative outlets because of their belief that the arts inform us of our collective humanity and help us to communicate and express ourselves with clarity and dignity, is certainly enough to move our audience emotionally.
Creating a remarkable Event to showcase Adopt The Arts, to raise more awareness and ultimately more support to provide even more music and art classes to all students, regardless of where they live or go to school, is Metamorphose’s sole purpose for being.
Our Team is committed to superlative communication with our Sponsors throughout every stage, and excellent execution of a world class Event.
- A one night only intimate concert featuring a renowned Musical Icon
- One Photo Opp Backdrop prominently displaying our Show Sponsor logo displayed at the Studio entrance and seen from street traffic views
- Velvet ropes and red carpet outside the Studio venue
- Sixteen 1 of 1 Lenticular 48x36 Prints with 1.5” depth Gallery Black Float Frames hand signed and numbered by Mark Maryanovich on the Print back, and also hand signed by the Musical Artist
- One Masthead Piece: 60x40 Lenticular Triptych Photographic Print displayed in the Studio window
- Open Bar
- Charcuterie and Dessert Art
- Guest gifts: mini art supply kits to take home and foster creativity in our Guests long after the Show
ATA’s diverse group of Friends and Partnerships represents the fact that the Adopt The Arts initiative affects us
all, as it paves the way for a future ensuring the continued creation of Art, and thereby the connectedness of our universal humanity.
With a combined audience of more than 2.5M followers on Facebook, X (Twitter), Instagram and LinkedIn, social media content leading up to and after the Show consists of Stories, Reels, Video, Carousel and Single Image posts featuring Adopt The Arts student and teacher stories, interviews with the ATA Team, and details of the Show’s curated production and Fine Art Lenticular Prints creation.
Beginning in January 2024, and during the weeks leading up to the Metamorphose Art Show, we look forward to an extensive press and PR campaign.
Invites are extended to our exclusive list of Adopt The Arts Foundation Friends and existing ATA supporters to ensure the Studio is at maximum capacity during the 4 hour evening Event.
Issued press releases highlight the Show’s noteworthiness and ideally secure features in publications such as LAPALME Magazine, Palm Springs Life Magazine, Desert Magazine and The LA Times and on local news shows such as The Morning Show from NBC Palm Springs and KTLA Morning News.
We plan to generate even more awareness and support for the Adopt The Arts mission by engaging a vetted PR specialist to employ a combined marketing plan involving traditional print, social media, local radio and television features.
Promotion will continue post Show, as Guests are invited to share their Metamorphose experience and an ATA Father’s Day Promotion is announced: select merchandise designed by Mark Maryanovich and featuring the Metamorphose Print Series Images are available for purchase online, with net proceeds from all Metamorphose product sales donated directly to Adopt The Arts.
Metamorphose | An Evening of Art and Music to help raise awareness and support for Adopt The Arts Foundation provides an exciting vehicle to showcase our Sponsors’ commitment to championing ATA’s mission to bring together well-known artists, public figures, entrepreneurs, policy makers, and the general public to save the arts in America's public schools.
Our Sponsors will be featured prominently in all press, interviews, features and social media posts.
During the Show itself, a photo backdrop exhibited at the main Studio entrance provides a large scale display for our Sponsors logos, to be seen in the photographs taken of our Metamorphose Guests for posting on social media and subsequent press online and in print publications.
Post Show, the Metamorphose merchandise Father’s Day promotion offers an extended opportunity to showcase our Sponsors, as supporter logos are incorporated into the design of these products. Items include water bottles, tote bags, coasters and Smartphone cases, essential items that will keep our Sponsors and Adopt The Arts top of the purchaser’s mind long after the Show has passed.
The Metamorphose Team recognizes the unique needs of potential Sponsors, and we embrace custom levels that emanate from an understanding of our Sponsor needs.
Ideally, a sole Sponsor benefits from exclusive logo placement, PR, press and social media mentions.
We also recognize that the importance of this Event may be bigger than one Company alone, and we invite co Sponsorship opportunities for Brands to share the media and press mentions and logo placements.
We kindly ask that you consider partnering with the Metamorphose Team to benefit Adopt The Arts in providing even more music and art classes to all students, regardless of where they live or go to school, and we welcome your input on a Sponsorship level that best suits your Brand’s needs.
Thank you for your time and consideration, with much appreciation and gratitude.
We look forward to including your Company in this rare Event that paves the way for the future of our collective humanity, helping us to further communicate and express ourselves with clarity and dignity through Art.
With many thanks again,
The Metamorphose Team