Adopt The Arts Foundation

“Art can save your life. Art is definitely therapy for its creator, but also for its audience because art connects people to their universal humanity. I’m 30 years into my art career and can’t imagine going a day without creating, and that all began as a child luckily for me I’ve always had creative outlets and after some high school negotiations my parents provided me with an even richer art education which I am forever grateful for. To deny elementary school children access to art education is to deny them from developing critical problem solving skills, the ability to express themselves, the ability to collaborate and connect, and so much more. Art enables people, no matter what age, religion, language, or geographic location with a universal understanding of each other and the world around us all.”- Shepard Fairey, Artist and Adopt The Arts Board Member

Co-founded in 2010 by Rock & Roll Hall of Fame Inductee and Grammy Award-Winning Musician, Matt Sorum (Guns N' Roses, Velvet Revolver, Deadland Ritual), Activist and Entrepreneur, Abby Berman, and Founding Board Member, Golden Globe Award and Emmy Award-Winning Actor, Jane Lynch, Adopt The Arts came together in response to major budget cuts to the arts education budget in LAUSD elementary schools. To this date, most students in elementary schools are not receiving art and music classes on a consistent basis. ATA officially launched in the fall of 2012 by adopting a Title One Elementary School and donating 1000 instruments to LAUSD schools. Adopt The Arts is dedicated to providing art and music classes to K-5th grade students during the school day, raising awareness about the funding for art education across the country, and building partnerships to ensure that all students have a well-rounded education regardless of where they live or go to school. adoptthearts.org

Adopt The Arts Foundation Team

Matt Sorum - Co-Founder, Co-Executive Director

Matt was born in Long Beach, California in the rock n' roll heyday of the 1960s. After watching the Beatles perform on the Ed Sullivan show he became entranced by Ringo Starr and knew from an early age that he wanted to be a drummer. The Beatles opened the door to Jimi Hendrix, Cream, and the Doors. At 14-years-old Matt was wailing with his band The Prophecy alongside the likes of Van Halen and Devo at the Whiskey-A-Go-Go and Crazy Horse West. Over the next few years, Sorum honed his chops in numerous session gigs with artists such as Shaun Cassidy, Belinda Carlisle, and King Solomon Burke, solidifying his reputation as a go-to studio drummer. Matt then joined the Cult, touring with Metallica and Aerosmith. In the summer of 1990 Duff McKagan and Slash of Guns n' Roses caught the tour-ending gig of that tour and were blown away by Sorum, inviting him to join Gn'R. After ten years with the band Matt turned his talents to behind the board, working with numerous artists and writing six movie soundtracks under the banner of Orange Curtain Records. Upon finishing a two year run with the Cult, Sorum, McKagan and Slash founded Velvet Revolver with Scott Weiland of Stone Temple Pilots.

A Grammy Award winning musician and Rock n' Roll Hall of Fame inductee, Sorum has made an everlasting impact on the world of music. Sorum continues to produce, make music, and tour with Billy Gibbons of ZZ Top and other musicians. Matt now devotes considerable time and energy to his philanthropic interests, and is especially dedicated to fulfilling his role as Co-founder and Co-Executive Director of Adopt the Arts.

Jane Lynch - Founding Board Member

Jane Lynch is the two-time Emmy winning host of Hollywood Game Night and an Emmy and Golden Globe winner for her portrayal of Sue Sylvester on Glee. She currently appears in on Amazon’s The Amazing Miss Maisel garnering her an Emmy win for her portrayal of Sophie Lennon. Lynch’s film credits include Wreck It Ralph I and II, The 40-Year-Old Virgin, Talladega Nights, Role Models, Julie & Julia, A Mighty Wind, Best In Show, and For Your Consideration.

She made her Broadway debut in the 2013 production of Annie, and soon thereafter embarked on a live concert tour, Two Lost Souls with Kate Flannery. Their Billboard Top 10 holiday album, A Swingin' Little Christmas is available from iTunes, Amazon and other outlets.

Friends of Adopt The Arts Foundation

The Friends of ATA include such world renowned Artists as Sheppard Fairey, Billy F Gibbons and Slash. The stature of these Members speaks to the true worthiness of the Adopt The Arts cause.

We invite you to join our community to provide music and art classes to all students, regardless of where they live or go to school.

METAMORPHOSE

Slated for February 29th Leap Year Day 2024, Metamorphose is a one night only Art Show and intimate Performance taking place at Matt Sorum’s newly launched GoodNoise Studios in Palm Springs, featuring a Concert by a world renowned Musical Icon and large format Fine Art Photographic Prints by Award-winning Photographer Mark Maryanovich. Mark looks forward to creating an exclusive Series of Fine Art Photographs that embody the core calling of Adopt The Arts: Images created by photographing a variety of accomplished Musical Artists – these traditional Portraits are then interlaced with Images in their inverted form, using the Lenticular process to produce Prints with an illusion of depth, and the ability to change or move from negative to positive as they are viewed from different angles. The theme of this Series represents the inner workings of talent, a talent that is ideally nurtured as the Artist undergoes metamorphosis into a matured form. Each Print is a 1 of 1 Limited Edition, hand signed and numbered by Mark Maryanovich on the Print back, and also hand signed by the Musical Artist. All proceeds from the Metamorphose Print sales are donated directly to Adopt The Arts, ideally advancing their mission to provide young minds with creative outlets by leaps and bounds. ATA believes that the arts inform us of our collective humanity and help us to communicate and express ourselves with clarity and dignity. The Adopt The Arts Foundation is able to impact the lives of thousands of children due to the generosity of their supporters. Adopt the Arts is a tax-exempt public charity under section 501 (c) (3).

Fine Art Photographer Mark Maryanovich

Award-winning photographer Mark Maryanovich has captured an impressive variety of artists including Chris Cornell, Billy F Gibbons, Bob Rock, Chad Kroeger, Elliott Smith and Henry Rollins. His photographs appear as album covers and artwork for companies such as Sony, Universal, EMI, Warner Chappell Music, and Mark has been nominated four times, and received two Canadian Country Music Awards for Recording Package of the Year.

Mark’s commercial clients include Gibson Guitars and Peavey Electronics, and his work has been published in Rolling Stone and Billboard magazines. Mark had the honor of providing the author photo for best selling biographer Robert Lacey's Model Woman: Eileen Ford and the Business of Beauty, and book cover images for the legendary Randy Bachman’s autobiography Vinyl Tap Stories, and Matt Sorum’s autobiography Double Talkin' Jive: True Rock 'N' Roll Stories from the Drummer of Guns N' Roses, The Cult and Velvet Revolver.

Mark has been recognized by the prestigious Photo Review magazine competition with his selection as a prominent entry, and by the California art community, with his placement as a finalist in the Images From A Glass Eye International Juried Photography Show, and honorable mention in the American Icon Art Competition. Because of his work in this genre, the esteemed Annenberg Space for Photography selected Mark to be part of their slideshow exhibition Country: Portraits of an American Sound, which celebrates the pioneers, poets and icons of country music.

Mark’s images stand out from the masses with a unique quality, a quality created by a unique style of shooting; an experience that captures the raw essence and beauty of his subjects.

Currently, Mark is excited to be working on The ART of GIVING with Co~Creator Matt Sorum. Purely a project fueled by passion, The ART of GIVING exists to create awareness for the charitable causes championed by the world's most iconic artists.

fineart.markmaryanovich.com

Billy F Gibbons with Mark Maryanovich black and white behind the scenes photo The Art of Giving photoshoot

"Not only is Mark Maryanovich one of the world’s premier photographers, he’s also compassionate and donates his time and talent to assist worthy causes.”

Pepper Gomez, CEO and Founder of Wake Up! Music Group

Promotion

Beginning in January 2024, and during the weeks leading up to the Metamorphose Show, we look forward to an extensive press and PR campaign. Invites are extended to our exclusive list of Adopt The Arts Foundation Friends and existing ATA supporters to ensure the Studio is at maximum capacity during the 4 hour evening Event. Issued press releases highlight the Show’s noteworthiness and ideally secure features in publications such as LAPALME Magazine, Palm Springs Life Magazine, Desert Magazine and The LA Times and on local news shows such as The Morning Show from NBC Palm Springs and KTLA Morning News. With a combined audience of more than 2.5M followers on Facebook, X (Twitter), Instagram and LinkedIn, social media posts leading up to the Show feature Adopt The Arts student and teacher stories, interviews with the ATA Team, and details of the Show’s production and Fine Art Prints creation. We hope to generate even more awareness and support for the Adopt The Arts mission, through a combined marketing plan involving traditional print, social media, local radio and television features.

Sponsorship Opportunities

Metamorphose | An Evening of Art and Music to help raise awareness and support for Adopt The Arts Foundation provides an exciting vehicle to showcase our Sponsors’ commitment to championing ATA’s mission to bring together well-known artists, public figures, entrepreneurs, policy makers, and the general public to save the arts in America's public schools. Our Sponsors will be featured prominently in all press, interviews, features and social media posts. During the Show itself, a photo backdrop exhibited at the main Studio entrance provides a large scale display for our Sponsors logos, to be seen in the photographs taken of our Metamorphose Guests for posting on social media and subsequent press online and in print publications. We ask that you consider partnering with ATA to help champion their belief that it is morally and ethically incumbent upon us to foster the creativity, dreams, hopes, and imaginations of our children. Thank you for your time and consideration, with much appreciation and gratitude. We look forward to following up regarding sponsorship and investment opportunities in this rare Event that paves the way for a future ensuring the continued creation of Art, and thereby the connectedness of our universal humanity.

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METAMORPHOSE

METAMORPHOSE

Adopt The Arts Foundation

Adopt The Arts Foundation Team

Matt Sorum - Co-Founder, Co-Executive Director

Jane Lynch - Founding Board Member

Friends of Adopt The Arts Foundation

METAMORPHOSE

Fine Art Photographer Mark Maryanovich

Promotion

Sponsorship Opportunities

For questions and more information pls. contact: info@theartofgiving.art 310.774.6073

View Metamorphose Sponsorship Proposal